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Why are French skincare brands so successful in the UK?

  • French pharmacies stock many skincare and beauty products

  • Pharmacies provide expert skincare advice

  • Some La Roche Posay products are available on prescription

Why are French skincare brands so successful in the UK?

The French take looking good very seriously and have a pharmacy on every street corner. More than a place to pick up medication, the pharmacy has become a hybrid between medical help and professional grade skincare.

Which French skincare products are the biggest hit?

Names like Vichy and La Roche-Posay have become staples in what the French call a ‘para-pharmacy’, thanks to their expertise and advice. Now clearly stretching into the world of beauty and skincare, pharmacists have morphed into skincare experts and beauty gurus recommending lines of products which bridge that gap too.

Emma Leslie, Editor at Escentual.com says “Like a recommendation from your best friend, you can rest assured that French pharmacy skincare will be exactly what your skin needs, every time. With products for every skin concern imaginable, the French pharmacy should be your first port of call when you need SOS care from top to toe.”

Why are they such a success?

Products sold over the counter like the La Roche-Posay range were created by experts, sold by experts and thus benefit from the association creating a niche in the beauty market for themselves thanks to the pharmacy sold label. What’s more the proven efficacy of the product and their endorsement by dermatologists only reinforces their reputation. Even more to the point, some products like La Roche-Posay Anthelios Comfort Cream can be obtained on prescription.

Emma adds that “French pharmacy skincare is the creme de la crème of any beauty lover’s skincare collection. Simply put, it just works! The unique blend of high efficiency ingredients, luxurious textures and respectful formulations become a magic formula for beautiful skin.”